Vincent Bitetti: The Inventor Of “The Armoire” by Green Goddess Supply

Vincent Bitetti Home Grow Cannabis Box Is Set To Change Growing At Home Forever

It’s my short career as a podcaster I’ve come across many interesting cannabis entrepreneurs.

My interview with Vincent Bitetti of Green Goddess Supply would certainly qualify as interesting.

Vincent is a serial entrepreneur. He’s bootstrapped a Fortune 500 company to now inventing a
home grow box that set to transform the home grower cannabis marketplace.

While Vincent isn’t a doctor or medical researcher, his invention was invented with the idea of helping people that suffer from common ailments.

Vincent is a cannabis optimist. He believes in the power of the plat and its medicinal value. During our conversation, he made a few good points about saving money growing by growing your own but more importantly about what you’re putting into your body. Bigger or corporate growers not always but often use pesticides. While talking to one of his main points about growing your own is knowing exactly what you’re putting into your own cannabis. With an approach like this, how can you not want to grow your own?

Underneath Highlights, Notable Quotes and the YouTube and SoundCloud video files is a copy of the transcription: 

A few critical highlights during our conversation:

  • Vincent has been growing cannabis for decades
  • Serial entrepreneur and CEO of a publicly traded company
  • Lifelong musician that feel in love with cannabis while traveling with his band
  • A big proponent of autoflower cannabis
  • Inventor of “The Armoire”
  • Cannabis consultant
  • Flushing and curing is an important process of any home grow
  • You can put the box in a room that gets no colder than 65 degrees and no hotter than 85 degrees
  • Use purified water when watering your plant. You might go through 18-20 gallons per-grow at an approx. cost of $18-$20 per-grow cycle.
  • Organic soil is recommended. Happy Frog® and Ocean Forest®
  • Proprietary LED system
  • Entire wattage for “The Armoire” is 250

People that have to take opioids for pain can get off of them or can greatly reduce the amount they take. So yes, you can definitely grow in home for a medical reason. It was conceived that way, but it was also conceived so you know what was in your cannabis. You know it’s organic, you were in charge of the process and you know what strain it is too. There’s no guesswork. You bought the seed from a seed bank. The genetics are well known, the genetics are documented”
“Flushing is a way to get all of the all the nutrients and salts out of the soil and so the plant is kind of virgin from that point. In other words, there’s not a lot of minerals and salts and things that would affect taste and cured properly cannabis will be a but a lot more potent if it’s cured properly. The potency will go up and also the burn will be even not uneven and also you won’t be coughing when you smoke it. So flushing and curing is an important part and that takes four or five days at the end and then you nip it off at the bottom, turn it upside down, attach it to the same mechanism on top, the lights attach to and then take the light out, put the plant in upside down.”

Shane McCormick: Hello everybody, this is Shane from Cheap Home Grow interviewing Vincent Bitetti. He’s the inventor of the Green Goddess Home Grow Box. He is back on the show again, and he was on the show approximately two months ago, and we talked about the history of cannabis. Today he is going to talk about his invention, the Green Goddess Home Grow Box. Vincent why tell my audience about yourself and then we can talk about your invention.

Vincent Bitetti: I’m a veteran of the cannabis industry. I’ve been reading High Times since 1978. I was in a band for a long time. Being in a band, I was exposed to lots of recreational drugs, and at the same time I was going to college, and I was a biology major, and botany was kind of my hot button, and at that time the cannabis that we were able to get off the street was pretty much from Mexico. It was bags of leaves and stems and seeds. I knew from my botany classes that those seeds contain genetics. That could be really incredible, especially since at the time it was only sativas around.

I’ve been growing marijuana for a very long time, I’ve been breeding cannabis for a very long time, and I’ve also done a lot of other things. I was CEO of a publicly traded company and that video games. Everything from Shrek to Star Trek, PlayStation to Xbox.

Where I met my current boss, Eric Robichaud, the CEO of Green Goddess Supply. I’ve known Eric for 25 years, and it’s interesting we’re back working together in the same industry. Anybody that has tried to grow cannabis, they either buy from a local dispensary or buy seeds from a seed bank.

There are many seed banks online, some have been around for 30, 40 years some are newer, and they aggregate the seeds, from European companies. They also have their own strains they’ve developed over time because cannabis can be hybridized. You can hybridize an Indica with a Sativa. A Sativa with Indica and all the different cannabinoid profiles, terpene profiles is where all the names come from, whether it be OG Kush, Girl Scout Cookies or Sour Bubbly or Deli Cheese or whatever it is.

You’ll also see on these a seed bank websites a top 10 top Strains, but you’ll also see a section called autoflowering and there’s a top 10 autoflowering strain. So a lot of people think of autoflowering is a different kind of cannabis, maybe not as strong or maybe for beginners or whatnot but, truly autoflowering cannabis has evolved to be just as good, arguably as regular cannabis.

There’s even something called a super autoflower, which they grow a lot of in Spain. A regular cannabis plant can take 12 weeks or more to finish the flowering cycle. An autoflower is from sprout to harvest 8 to 12 weeks. It’s a whole different plant.

They found the third species of cannabis back in the late sixties suffice to say it’s small in stature and can grow in colder climates. It doesn’t get you high by itself, but when hybridized with Indicas or Sativas or hybrids of the two, you can get all the traits of the cannabis ruderalis into the plant you’re trying to grow. An autoflower version of anything you want is pretty much available.

If you want gorilla glue, and you can find a gorilla glue autoflower. For the average person, an autoflower is typically easier to grow, and they’re smaller in stature, and they can be harder to grow if you have grown regular cannabis and you try and apply the same techniques because autoflowering cannabis has a very short life. So if you start cropping and cutting them and transplanting them you’ve upset they’re short, 60 to 80-day life. So, they may stunt, they may stop growing, they may die on you. So, you’ve got to be careful with them. But on the other hand, if you follow some basic rules or protocol, there a lot easier to grow.

It’s legal in a lot of states now. I think 30 states you can grow 2 to 12 plants at home. I live in California. You can grow six plants at home, no cards, no licenses, no nothing. You can have six plants at home. The average person doesn’t need six plants. So I came up with this concept. My wife doesn’t want a tent in my house, my wife doesn’t want a black box in my house, and I don’t want an automated system. I don’t want a system that is supposedly going to cost me $3,000, and I’m going to put clones and seeds in it, and I’m not going to open it for 60 or 90 days and then voila! “I have a crop.” Living things have to be nurtured, whether it’s a goldfish or a houseplant, you have to cultivate it, or it’s just going to wither away and die. So the concept was, I want to grow one plant. I want to get a quarter pound every 60 or 90 days of top-shelf cannabis, and I want it to pass my wife’s test.

The first thing I did was to make it look like furniture; hence the name it’s called The Armoire. I decided to use autoflowering cannabis because it could reliably build the box a certain size and know that the plant would not outgrow the box.

So I could make the box 25 inches square and 54 inches tall and know that it would house a plant from sprout to harvest and get up to a half a pound. If I followed a bunch of rules and protocol that I developed over time, which is included in the owner’s manual and on the APP and everything that comes with the box. That was the original concept. I chose autoflowering with cannabis because of the size mostly and because of the time and also how simple it is to grow if you follow the directions. Essentially what I needed to do was I couldn’t have the box and make a lot of noise. A like a lot of people grow, and they use vortex fans, and they sound like little jet engines, and you can’t have that in your living room or even in your spare bedroom.

I needed to find a fan that would work and exhaust fan that didn’t make any noise. I needed to move air around inside the box to stimulate wind and also to help keep the temperatures in the box regulated. I needed a very small carbon scrubber to get rid of the smell. Once I got that all down, the box takes air in via these intakes filters, they’re passive intake filters and then the air is moved around by four atmospheric internal fans and then the air is evacuated via the carbon scrubber and the exhaust fan at the top of the box above the light. So basically how it works, you can put the box in any room that gets no colder than 65 degrees and no hotter than 80 degrees.

If you cannot satisfy that requirement, it probably won’t work for you because you can’t have it 90 degrees inside the box. It’s not healthy for the plants. You have to have a reasonable temperature, anywhere between 70 and 78 is perfect, and autoflowers don’t care about humidity, so you don’t have to create humidity, there’ll be an original amount of humidity anyway, with light, air, and water. You’ll create some humidity, but it doesn’t matter. Also one of the things about cannabis you don’t want to be feeding or giving it tap water because tap water contains minerals and salts.

Shane McCormick: Ok, what water should someone use?

Vincent Bitetti: This was designed that you would use reverse osmosis water. Well, most people have to make that however you can go to your supermarket and buy purified water. It’s everywhere now. It’s eighty-nine cents a gallon. You might go through 20 gallons in a growth cycle. So it might cost you 18 to 20 bucks for a growth cycle, but that’s pretty cheap. So the water problem is solved.

Here’s how the PH problem is solved. Cannabis likes PH between 6 and 7, perfect being 6.5. We use organic soil, and we’ve tested a lot of them, and what we’ll finally ship with, I’m not sure, but I can tell you what we’ve tested, that works really well. Happy Frog soil from fox farm works really well, and Ocean Forest works really well. Organic soil mixes, so you have these organic soil mixes and um, and the organic soil mix allows for a couple of things.

Number one it’s organic. You can say, you know what went into the plant, you know it’s organic, and you know everything about it, is organic. So when you go to a dispensary, what you know today is that it’s probably been hit with pesticides because there are a dozen legal pesticides now and these big guys that are growing hundreds of thousands of square feet of cannabis, they’re hitting their plants with pesticides. It’s legal, but it’s still pesticides. So there’s that problem, and that problem is solved at home. So you get organic soil, and the organic soil contains organic nutrients, and so these plants have a lifecycle of 60, 70, 80 days approximately depending on if they’re just a pure Indica or Sativa or a cross. So 60 days is the shortest, 80 or 90 is the longest. The longer varieties will give a higher yield, but generally speaking, we’re getting a quarter pound every 65 to 70 days if you follow the protocol, and we’ve grown at least a dozen or maybe two dozen strains at this point in the box.

So I needed a light source that also wouldn’t contribute to the box. So we used a very advanced LED, and it’s proprietary. The whole box, the LED lights, the internal fans, the exhaust fan, those are the electrical components in the box. The whole box is about 250 watts as opposed to a thousand watt metal-halide light or maybe 4 or 5 of them in your garage or basement. Which cost a lot of money and setting up a reverse osmosis water system setup also costs a lot of money. I’ve taken away all these things that cost a lot of money. So you buy purified water at the supermarket. You have an LED and a whole electrical system of the exhaust and atmospheric movement of air. It’s 250 watts on the high side, and the lights run 18 hours a day. The fans run 24 hours a day, but you’re talking maybe 30 or 40 watts tops, and the idea was to keep the temperature down in the box, and you have to spend two or three minutes a day with your plant.

The box looks like furniture, but it actually has a very unique kind of way to get into it. It’s a door, but there are no hinges, it’s more of a lid. Basically, you unlatch it, it has a childproof latch on it as well. If you have kids or grandkids, you can engage that, you don’t have to use that feature, but it’s there if needed. It also acts as a lock as well. So you take off the lid, and you look inside, and you’ll see reflective material on the inside that reflects all the light which in turn creates more light which gives you complete coverage or as much coverage as you can get. The other thing that is really important is plants become root bound. I’m sure you’ve seen it with a common houseplant. It will become root bound, and that will stink it out at some point. Well, in the cannabis world there is cannabis specific companies have created cloth grow pots, and they also have plastic grow pots. They’re called super oxygenated pots which look like they have bullet holes in them. That allows the roots to poke through the cloth or poke holes in the plastic and the roots can then breathe air. Basically, they call themselves pruning, they poke out about a quarter of an inch. They never grow longer than that. They die off at a quarter of an inch, but they’re always poking out and collecting air, so the plant is always richly oxygenated and the soil is already PH adjusted at 6.2 or 6.5 or in that range. The reverse osmosis water you’re buying is typically 5.5, so over 60 to 90 days, 5.5 PH water and 6.5 organic soil are going to keep you in a pretty comfortable range for any cannabis. The autoflowers are more forgiving, so it’s even more comfortable range for them.

So you have all these contributing factors to try and help you get ahead of the curve so that the yield will be a quarter pound instead of a quarter ounce. The only thing that’s remotely difficult, and it’s not that difficult because we provide videos. There’s something called low-stress training aka LST. When cannabis is in a vegetative mode before it starts to flower and I’m sure you know, hemp can make rope out of it, and that’s because it’s very fibrous. So cannabis is very fibrous until it starts to flower. Before flowering you could grow it on a Trellis, you could tie it in knots, it’s literally that pliable. While it’s in that pliable mode, you use stress training and our stress training is simple. We do some bamboo sticks and some cable ties or bread ties. They tell you how to open up the plant to create multiple tops to increase your yield because it usually will go like a Christmas tree. There be the main top, a bunch of secondary tops and in this way, you opened the whole thing up, and there’s really no main top. There might be one quasi-main top, but pretty much everything becomes the main top, and you could end up with 8, 16, 20, it depends on how many times you want to keep the stress training going.

We’ve made it very simple. Like anything in life, what you put in is what you get out. So every day you have to inspect your plant, there’s a moisture meter goes into the soil, so it tells you when to water. As soon as the moisture meter gets to the left of center, it could be there for a couple of days, as it gets farther left of center, you know it needs water. It becomes instinctive after a while because a plant with no water will droop. A plant with too much water will droop. You don’t want it to droop, you want it to be erect at all times. So you get a pretty good feel after just a week or so of what kind of water it demands, and it will require a lot of water over time, being in a box, 18 hours a day with light shining on it.

So you get into this cycle of nurturing. It’s about two or three minutes a day of cultivating your plant, and in about three weeks you do your first round of low-stress training. That takes about 20 minutes, maybe half an hour because you take the plant out of the box. It’s in a huge saucer that’s very stiff so you can have it in the cloth pot, pick it up by the saucer, so you don’t disturb the roots, then do your low stress straining, put it back under the light and you’re good to go. If you repeat that process more than once, it may increase your yield as well, but basically, everything has been taken into consideration. It’s all about getting a quarter pound of top-shelf cannabis in 60 days. Again, it could be more than a quarter pound. It could be more than 60 days, but in no event will be longer than 90 days. And in no event will it be less than three or four ounces unless you just don’t pay attention to your plant.

That’s the whole thing in a nutshell, and as time went on, we put legs on it so that you didn’t have to bend down all the time to deal with it. You can pull up a chair and look at your plants and once people grow cannabis and they’re successful at it. You can get addicted to growing, and when you’re growing it yourself, you know what went into it and 90 percent of the time, or let’s say 80 percent of the time, you don’t even need to feed these plants. There’s enough food in the organic soil mix for 60 or 90 days. Now some strains will take more nutrients than others, and you’ll be able to tell. The manual we provided will delve deeper into this topic.

Shane McCormick: Vincent, you said something earlier that I found pretty interesting you, you mentioned legs, from what you told me off recording is there a patent for its design or is that not true?

Vincent Bitetti: This is the first patented cannabis grow box for autoflowering cannabis that I know. Our lawyer has told us that, and it’s because it’s autoflowering, it’s because of other things that are involved in the box and which secrets I just don’t want to give away, but basically it’s a design patent, a technology patent, and an art patent. But all three patents coalesce into one with three subheadings.

So the design itself is very ergonomic design. It’s also a very technical design regarding evacuating all of the air and less than five minutes, regarding the amount of heat that it produces. All of the things that go into that and give you this net end result. It’s the technical design, it’s an art design because it looks like furniture. It looks like a mini-armoire. I believe you can get it in any one of four different veneers to match your decor in your house. I think they’re going to offer theme room veneers. For example, if you’re a Cubs fan, you could get a box that demonstrates your a Cubs fan, or if you like zebra stripes, you can get a box in zebra stripes. The fact that it’s legal in 30 states right now, and probably 35 or 40 by November you could grow it at home. It’s not like you have to hide it. A lot of people have a man cave or a theme room, and you might want it to match.

Shane McCormick: You mentioned something interesting, and you mentioned this off recording but is there a medical angle for the grow box? If possible, can you delve a bit deeper…

Vincent Bitetti: I can tell you about that to a certain extent. The box was conceived when California was a medical state. Now it is a recreational and a medical state, California has kept it separate, so if you went into a dispensary, you have to show your ID to make sure your legal to buy oils or flower or whatever you want.

If you’re a medical patient, you have to be registered, and the difference essentially is you can get higher dosages if you’re a medical patient and you also save money on taxes because sometimes double or triple taxed on the state, county and city level. An ounce could cost you $400, and if you’re a medical patient for the same amount, it would probably cost you $350. Well, you still don’t know what’s in it. There’s no certified organic cannabis that I know of on the market. And even if there were, there’d be no way to prove it. So essentially growing it yourself, you know it’s organic. So from a medical angle, if you’re growing it for a medical reason, if you have a very high CBD strain because you have pain or something because it’s an analgesic as well, especially high amounts of CBD and low amounts of THC, it’s a pain reliever.

People that have to take opioids for pain can get off of them or can significantly reduce the amount they receive. So yes, you can definitely grow at home for a medical reason. It was conceived that way, but it was also conceived, so you know what was in your cannabis. You know it’s organic, you were in charge of the process, and you know what strain it is too. There’s no guesswork. You bought the seed from a seed bank. The genetics are well known, the genetics are documented. The strain is probably registered. There’s a 90 percent plus chance that it is what it says it is. When you go into it a dispensary, and I’m not saying that they do this on purpose, but who would know if it was Girl Scout Cookies or OG Kush unless you were a very experienced connoisseur or unless you could see the laboratory printouts. Growing your own gives control to you, the patient or you the recreational user.

Regarding oil, anybody can make cannabis oil. You have to decarboxylate the cannabis Essentially, you have to take your bud, you have heat it up to a specific temperature and pulverize it to dust. From there, you follow some recipes when you make your own oil, and you can make your own butter oil. If you wanted to, you could make your own Rick Simpson Oil. Oils are not exclusive to dispensaries, they’re mass produced for dispensaries, but you can make that all at home as well.

You can actually buy a device called the decarboxylator, or you can just follow the instructions on the Internet and put it in your own oven at 120 degrees for a couple of hours or whatever it says and create your own. What you don’t want to do is burn out all the cannabinoids. You want to heat it to a temperature that turns it to dust essentially but doesn’t eliminate all of the cannabinoids, and all of their medical benefits or inebriated benefit let’s say.

The entire process is in your control. I don’t know how much the box is. I think it retails at $995.00, so at $350 an ounce, that’s like $1,400 bucks for a quarter pound. The box will pay for itself and more in the first grow. I know that the company is offering a concierge service for the first 90 days. So for the first growth cycle, you can chat online with someone, send them a text message, you can call them on the phone, I don’t know if it’s 24/7 but probably EST US time but once they start shipping internationally, I’m sure they’ll have it 24/7 chatline.

Shane McCormick: It’s my understanding your targeting the home grower that doesn’t really know anything, but they want to grow their own straightforwardly. Is that correct?

Vincent Bitetti: That’s correct. They either growing it for medical reasons and they know exactly what strain they need and they can grow a quarter pound every 60 or 70 days of the exact strain they need. Or it’s a recreational user who doesn’t smoke through a quarter pound every couple of months. It’s kind of for the novice, but it’s for really for anybody. In fact, some people have tested the box that are growing regular cannabis in the box, but it’s a lot harder because is approximately 54 inches tall and the light takes up three inches. So the cannabis autoflowering hybrids are perfect for the box. A regular cannabis plant, you would have to grow it out to maybe two feet tall and then flip it to flower mode.

Grow it maybe another foot of after that because it will stop growing up and start growing in girth once it flowers. You can grow regular cannabis in the box, but then you have to be much more diligent when it comes to the PH and the nutrient regimen and the humidity. There are so many other factors you have to take into consideration if it’s not an autoflower. In some ways, yes it is definitely for the novice the people that have tested it, they love it.

Somebody told me on their first grow, that 3.8 ounces of shored flower. So the box also operates as a drying chamber as well.

So you finish growing, and then you flush the plant. Flushing is a way to get all of the all the nutrients and salts out of the soil and so the plant is kind of virgin from that point. In other words, there’s not a lot of minerals and salts, and things that would affect taste and cured cannabis properly will be a but a lot more potent if it’s adequately cured. The potency will go up and also the burn will be even not uneven, and also you won’t be coughing when you smoke it. So flushing and curing is an important part, and that takes four or five days at the end, and then you nip it off at the bottom, turn it upside down, attach it to the same mechanism on top, the lights attach to and then take the light out, put the plant in upside down.

You then attach it to the same system that holds up the light, and you let it hang upside down in the box with the fans running with no light, for like four or five days until you can snap a stem not just bend one. As soon as you can snap one, you take it out, and you start cutting it up and do the final pruning and put it in jars with humidity packs and you’re off to the races, and then you have this incredible bud that you grew at home.

Shane McCormick: Wow, that sounds easy.

Vincent Bitetti: We ask you to pay attention to the plant for two or three minutes a day. Inspect it, water it if it needs water. It has a water soil moisture meter. It tells you when to water. It’s basic. There’s an APP that reminds you when the water it.

There’s nothing automated about it, automated systems are very different. It’s not what we do. We’re more of a nurturing system. Nurturing, in this case, is two or three minutes a day and one session or two for low-stress training, which helps increase the yield, which is about 20 to 30 minutes of time once during the 60 or 70 days, maybe twice and the directions are clear and straightforward.